Wondering Willow
Wondering Willow Creative Co., was born out of an urge to highlight authenticity and to embrace the natural world around us. In a world where it’s hard to escape ‘perfectionism’ and A.I., we aim to capture that feeling that allows us to connect and relate to each other by design.
By embracing the imperfections of being human, we are embracing playfulness, vibrancy, and lively design filled with raw emotions and thoughts. When we choose to find the beauty in imperfection, we are embracing natural irregularities that exist all around us. Take a look outside, the branches on trees are tangled and twisted, wildflowers and weeds spill out from the cracks of the sidewalk, ivy spreads up the brick on only one side of a house, etc. When you make small observations of the natural world, you will quickly realize that true beauty is flawed and that society’s perception of ‘perfection’ does not exist naturally.
Brand Moodboard
Feeling, Roughness, Meaning, Simplicity, Intimacy, Breathing, Natural, Human
Wabi-Sabi - acceptance of transience and imperfection.
Wondering Willow prioritizes sustainability and is an ethically sourced creative agency that works with nature and considers social impacts.
The Story...
Thoughtful Logo Design
Color Guide
Style Guide